Vibefam — Profil Kompetitor
Diakses: 12 Nov 2026. Semua angka punya sumber di bagian Sumber; kode [S#] merujuk ke sana.
1. Ringkasan eksekutif
So what: Vibefam adalah pemain premium dan paling mapan di segmen software studio butik di Indonesia. Startup asal Singapura ini punya funding seed, punya klien pilates nyata di Jakarta, dan pendapatannya datang dari dua arah: langganan dan biaya transaksi. Biaya total untuk studio paling mahal di kategori ini. Celah kita: harga + take rate. Studio yang menjual paket bernilai jutaan rupiah membayar 3,4–3,9% + Rp12.000 per transaksi online.
- Harga ID (sudah dicek ulang, sesuai data awal): Rp680rb / Rp1,2jt / Rp1,4jt per bulan kalau ditagih tahunan. Kalau bulanan: Rp790rb / Rp1,5jt / Rp1,75jt. Biaya transaksi online 3,9% / 3,6% / 3,4% + Rp12.000 [S1].
- Ada app konsumen "vibefam" untuk discovery dan booking lintas studio (iOS SG 4,8★, 183 rating) [S5]. Klaim KUYY bahwa Vibefam "tanpa marketplace" [S8] tidak sepenuhnya akurat. Skala app konsumen di Indonesia belum terverifikasi.
- Footprint Jakarta terverifikasi: minimal 4 studio pilates memakai subdomain Vibefam (Jakarta Timur, Barat, Utara) [S6][S7].
- Implikasi: jangan bersaing fitur-lawan-fitur (floor plan, payroll, ClassPass, AI, branded app sudah lengkap). Serang biaya total dan nilai demand (traffic konsumen) yang belum terbukti mereka bawa di Indonesia.
2. Profil
| Item |
Data |
Sumber |
| Entitas |
VIBEFAM PTE LTD (developer di App Store) |
[S5] |
| Asal / kantor |
Singapura & New York |
[S4] |
| Pendiri |
Serene Lim (Co-founder & CEO), Lim Chun Yong (Co-founder & CTO), Lee Jia Yi (Co-founder & CPO) |
[S3] |
| Pendanaan |
Seed US$1 juta (diumumkan 18 Jun 2026), dipimpin family office Singapura. Hustle Fund & Ignite Asia disebut ikut serta |
[S4], [S9] (investor peserta hanya dari briefglance → [BELUM TERVERIFIKASI] di sumber primer) |
| Penggunaan dana |
AI (Vibe AI, launching Jul 2026) dan embedded finance (modal kerja untuk studio) |
[S4] |
| Skala klaim |
700+ studio/lokasi, 500.000+ end user; 4,9/5 G2 & Capterra (halaman lain menyebut 4,8/5) |
[S1][S3][S4] |
| Kehadiran ID |
Halaman & harga khusus Indonesia (vibefam.com/id/), FB "VIBEFAM.id Jakarta" |
[S1][S7] |
3. Model komersial
| Paket (ID) |
Tahunan /bln |
Bulanan /bln |
Fee transaksi online |
Pembeda utama |
| Great Value |
Rp680.000 |
Rp790.000 |
3,9% + Rp12.000 |
Penjadwalan, membership, app member & admin |
| Most Popular |
Rp1.200.000 |
Rp1.500.000 |
3,6% + Rp12.000 |
+ website booking, hak akses, promo code, ClassPass, akun keluarga |
| Professional |
Rp1.400.000 |
Rp1.750.000 |
3,4% + Rp12.000 |
+ kursus, form kustom, payroll instruktur, email marketing, merchandise |
Sumber: [S1].
- Harga global (USD): Starter $99, Great Value $89, Most Popular $189, Professional $239 per bulan (tahunan). 2 lokasi termasuk. Add-on: branded app +$80, AI Dashboard +$129, Door Access +$50 [S2].
- WhatsApp reminder "ditagih sesuai pemakaian, tanpa minimum bulanan" [S1].
- Trial 7 hari, tanpa kontrak, migrasi gratis [S2].
- Ilustrasi [ASUMSI]: studio menjual 100 paket/bulan @Rp1,5jt secara online di paket Great Value. Fee = 100 × (3,9% × 1,5jt + 12rb) = Rp7,05jt/bulan, di atas langganan Rp680rb.
4. Produk / fitur
| Area |
Fitur |
Sumber |
| Booking |
Kelas grup & privat, waitlist, kebijakan pembatalan, floor plan (pilih reformer) |
[S1][S10] |
| Pembayaran |
VA (BCA, BNI, Mandiri, BRI, BSI), kartu, e-wallet (AstraPay, DANA, OVO, ShopeePay), QRIS, Alfamart/Indomaret, PayLater (Kredivo, Atome, Indodana, Akulaku) |
[S1] |
| Engagement |
WhatsApp & email otomatis, referral, AI marketing, Vibe AI agent di WhatsApp |
[S1][S2][S4] |
| Ops |
Payroll instruktur (Professional), laporan multi-lokasi, door access |
[S1][S2] |
| Channel |
Branded app iOS/Android (add-on), website builder, integrasi ClassPass & Meta |
[S2][S10] |
| Konsumen |
App "vibefam": "Discover and book classes at top-notch studios… last-minute deals" |
[S5] |
| Studio |
Lokasi |
Bukti |
Sumber |
| Pilates at the Kitchen |
Kramat Jati, Jakarta Timur |
bookings.vibefam.com/pilatesatthekitchen (jadwal aktif 12 Nov 2026) |
[S6] |
| Pilates Era (Tower Pilates) |
Kebon Jeruk, Jakarta Barat |
bookings.vibefam.com/pilatesera; sweatpilatesjakbar.vibefam.com |
[S7] |
| ANIMA Studio |
Jakarta |
animamovementstudio.vibefam.com |
[S7] |
| Sweat Pilates |
Kelapa Gading, Jakarta Utara |
sweatpilates.vibefam.com |
[S7] |
| Body and Mind Studio |
[BELUM TERVERIFIKASI] lokasinya |
bodyandmindstudio.vibefam.com |
[S7] |
| Alinia Pilates |
Ungaran (bukan Jakarta) |
aliniapilates.vibefam.com |
[S7] |
| Yoga Fit Indonesia |
logo di halaman pricing |
— |
[S2] |
6. Sentimen
| Sinyal |
Isi |
Sumber |
| Positif |
Ulasan app (Apr 2024): mudah, opsi bayar nyaman, ada last-minute deals |
[S5] |
| Negatif |
Ulasan app (Apr 2025) dari pemilik bisnis: "ENDLESS bugs", isu integrasi ClassPass, privasi data, "raise prices year and year… no grandfathering" |
[S5] |
| Testimoni vendor |
Support cepat via grup WhatsApp, ClassPass, migrasi dari Momence/Glofox (semua klien SG) |
[S11] |
| Kompetitor |
KUYY: payout default 7 hari kalender, via Stripe → [BELUM TERVERIFIKASI], dan bertentangan dengan halaman ID Vibefam yang menyebut QRIS/VA |
[S8] |
7. Kekuatan / Kelemahan
| Kekuatan |
Kelemahan |
| Fitur paling lengkap: floor plan, payroll, ClassPass, AI, branded app |
Biaya total tertinggi: langganan + 3,4–3,9% + Rp12rb/trx |
| Metode bayar lokal terlengkap, termasuk PayLater |
UI dalam bahasa Inggris (menurut Olahrago [S12]) |
| Funding + brand regional, klien Jakarta nyata |
Keluhan bug & kenaikan harga di app store [S5] |
| App konsumen sudah ada |
Trial hanya 7 hari; fitur kunci di tier atas |
8. Implikasi untuk kita
- Pricing wedge: posisikan "take rate jauh di bawah 3,9% + Rp12rb". Bawa kalkulator biaya total ke studio Vibefam di Jakarta (target awal: 4 studio di §5).
- Demand sebagai pembeda: app konsumen Vibefam belum terbukti punya traffic di Indonesia. Kalau kita bisa membuktikan booking baru dari app discovery, itu argumen yang tidak bisa mereka tiru dengan cepat.
- Fitur minimum untuk bersaing (table stakes): floor plan reformer, waitlist, WhatsApp reminder, QRIS/VA. Tanpa ini studio Vibefam tidak akan pindah.
- Waspadai embedded finance (pinjaman modal studio). Ini bisa jadi alat lock-in mereka.
9. Data belum terverifikasi
- Jumlah klien Vibefam di Indonesia/Jakarta (halaman client-location/indonesia 404 saat diakses).
- Investor Hustle Fund & Ignite Asia (hanya dari agregator berita).
- Payout 7 hari dan "via Stripe" (klaim KUYY).
- Traffic / unduhan app konsumen vibefam di Indonesia (Play Store 404 untuk id
com.vibefam.app).
- Rating Capterra (diblokir Cloudflare).
10. Sumber (diakses 12 Nov 2026)
- [S1] https://vibefam.com/id/ (FAQ harga ID + kartu paket; "Last reviewed 29 Sep 2026")
- [S2] https://vibefam.com/pricing/
- [S3] https://vibefam.com/about-us/
- [S4] https://vibefam.com/vibefam-raises-usd1m-to-build-the-operating-system-for-fitness-studios/ ; https://www.prnewswire.com/news-releases/vibefam-raises-us1-million-to-build-an-ai-powered-operating-system-for-fitness-businesses-302800222.html
- [S5] https://apps.apple.com/sg/app/vibefam/id1530134249
- [S6] https://bookings.vibefam.com/pilatesatthekitchen/classes
- [S7] Hasil DuckDuckGo "vibefam pilates jakarta": https://html.duckduckgo.com/html/?q=vibefam+pilates+jakarta (subdomain sweatpilates, animamovementstudio, sweatpilatesjakbar, bodyandmindstudio, aliniapilates .vibefam.com; facebook.com/p/VIBEFAMid-61573890485715)
- [S8] https://kuyy.id/en/business/kuyy-vs-rezerv-vs-vibefam (data kompetitor per Agu 2026)
- [S9] https://briefglance.com/articles/vibefams-1m-seed-round-signals-ai-and-fintechs-takeover-of-fitness (via cuplikan hasil pencarian)
- [S10] https://vibefam.com/pilates-studio-management-software/
- [S11] https://vibefam.com/successful-customers/
- [S12] https://olahrago.com/vs/vibefam
- Konteks: https://vlora.app/blog/perbandingan-aplikasi-booking-studio-pilates